Chrome adds Flash

ChromeIn what can only be described as an underhanded jab at Apple, Google has decided to endorse and include Adobe’s Flash technology in future versions of its extremely popular Chrome web browser.  As the proxy wars between these two companies heat up on several fronts, such as Apple’s lawsuit against Google smartphone ally HTC, Google undoubtedly is seeking ways to indirectly fire a salvo back at Apple.  Having recently discounted the future prospects of Flash based Internet content in favor of HTML5, Google’s sudden reversal on the subject is not a coincidence.  Since Apple’s products, including the iPhone and much hyped iPad, don’t support Flash, ensuring the ubiquity of Flash based content will undoubtedly embed a deep thorn in Apple’s side.

Adobe Flash LogoBy directly building Flash compatibility into Chrome, Google and Adobe will eliminate the need for the resource intensive browser plugins that we’ve all grown accustomed to over the last decade.  The Chrome based Flash player will update via Google’s automatic browser updating engine, but could be disabled should users not wish to use it.  Additionally, a new browser plugin API for Flash “aims to address the shortcomings of the current browser plug-in model.”  The Official Chromium Blog states that…

“Improving the traditional browser plug-in model will make it possible for plug-ins to be just as fast, stable, and secure as the browser’s HTML and JavaScript engines. Over time this will enable HTML, Flash, and other plug-ins to be used together more seamlessly in rendering and scripting.”

Google Chrome continues to improve the web browsing experience.  Whether it be by improved performance, a vast library of extensions across several operating platforms, or early adoption of next generation Internet technologies, it’s a serious competitor to the legacy products whose market share it’s quickly absorbing.

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